Guided by a team with an extensive background in brand marketing, Brand Ignitors' consultants and advisors have held senior marketing posts with brands ranging from Disney to FOX Sports, Mizuno, Procter & Gamble, Nestle, Etonic, and New Balance.
Our brand ignitors have deep consulting expertise gained from working at premier consulting companies, including McKinsey & Company, as well as boutique brand consultancies, specializing in brand strategies and brand launches.
Brand Ignitors is passionately led by dynamic brand marketer, Lisa Mark, our Chief Brand Ignitor. Lisa strategically leads the firm with an infectious enthusiasm for building highly engaging, buzz-worthy brands, with unbreakable consumer bonds. On a quest to create and nurture an ever growing population of avid, passionate consumers and brand advocates for her clients’ brands, Lisa successfully taps into her vast experience in doing just that for brands ranging from Mickey Mouse and Winnie the Pooh to Ben & Jerry’s, Gatorade, Taco Bell, Pizza Hut, Mizuno, FOX Sports, The Step Company, Etonic, and New Balance, among others.
With an undergraduate degree from the Wharton School of Finance and an MBA from Northwestern University’s J.L. Kellogg Graduate School of Management, Lisa combines her education from real life and the school of “let’s make it happen!” to shape, nurture, forge, and propel brands into the hearts and minds of consumers, delivering impressive sales results and market share gains.